Certified 360Reach Personal Brand Survey Logo
Reach Certified Social Branding Analyst Log
Reach Certified Personal Brand Strategist Logo

360Reach is the world’s first and leading personal brand survey and was designed by Personal Branding Guru William Arruda for Reach – the global leader in personal branding. 

360Reach enables you to get the true story about how you are perceived by those around you. It gives you the insights you need so you can build your brand and expand your success, position yourself for a particular job, enhance your leadership, increase your influence, make a mark on your organization, or build your business.


I have been certified by Reach to analyze 360Reach feedback and coach my clients through their results. I work with my clients to help them understand their professional reputation and take action as a result of what they learn about themselves from this powerful survey tool. 


With 360Reach, you get information about your brand attributes (personality characteristics), skills, leadership competencies, strengths, weaknesses and team roles. You learn how your self-perceptions differ from the perceptions of those who know you. You get valuable insights into the brand called YOU!

360Reach has been used by nearly a million people around the world and is installed at many of the world’s largest and most respected companies including American Express, British Telecom, GE, IBM, J&J, JPMorgan, Microsoft, Pepsi, Starwood Hotels, Target, and Warner Bros. It has also been used at NYU Stern, Duke Fuqua, Cornell Johnson, UCLA, UC Berkeley Haas, Wharton, Parson’s School of Design, Fordham and Thunderbird and at many other universities around the world.


Check out the complete list of clients