July 2, 2019


Have you noticed yet that building your personal brand and business is easier with support from others? If you’ve been following me for awhile you know I’m always talking about the importance of getting your personal brand out into the world so you can attract the right people and opportunities that can help you grow your personal brand and business.

There’s no doubt that showing up in person and online, making connections, and growing your network will help you build your personal brand presence and grow your business. Don’t believe me? Check out this article from Entrepreneur.com How Networking Can Increase Your Business’ Net Worth.

Clearly, we a...

April 4, 2018

As someone who’s been in the marketing field for over 25 years I’ve used the expression “you can’t sell if you don’t advertise” countless times . . . with my students at the university where I teach . . . in my business with my clients . . . and in talks that I give to business groups. And, while it sounds like a casual quip, it’s really one of the most important pieces to the puzzle of building a successful and fulfilling career or business. You LITERALLY cannot sell your services as an employee or business owner if you don’t get your brand message out to your audience. (Check out my blog post about The 3 Cs to Brand Yourself (Like a Boss!) t...

January 30, 2018

Happy New Year! I hope you had a wonderful holiday season and that your new year is off to a great start. If you’re anything like me you’re full of new ideas and loads of inspiration for plans you want to implement in the new year, personally and professionally. And, hopefully, many of these plans involve your personal brand and how you’ll leverage it to grow your business or career. 

But, before you go off charging full speed ahead on your goals for the new year there’s one step you should take at least once a year that will help you reach those big goals much more easily. And it’s something most professionals and business owners aren’t doing (aka...

August 20, 2017

I love good commercials. As a brand geek nothing pleases my branding brain more than a commercial that makes me feel something. Whether it’s a good laugh, a good cry, or a connection to something bigger than myself, good commercials are music to my ears, and eyes. And sometimes they even inspire me. Take the recent Geico commercial that has been airing lately with the cowboy who walks the walk and talks the talk. If you haven’t seen it watch the YouTube video below for a quick laugh.

Now, not only do I love the very literal nature of the cowboy and how he narrates his motions, but I also love the universally applicable message that’s conveyed here -...

August 13, 2017

So many times when I speak with my clients and other professionals and entrepreneurs I meet, they tell me how they need to work on their personal brands because they're either starting a business or shifting careers. And then they confess that they don’t really know where to even start. It can be overwhelming to think about how your personal brand comes across in person and online, whether or not it’s working for you or against you, if your personal brand is establishing you as a thought leader, and if your personal brand will help you reach your goals. Then add in the fact that you have a presence on Facebook, LinkedIn, Twitter, Instagram, your we...

June 30, 2017

I don’t know about you but I’ve attended A LOT of webinars throughout my career on a variety of topics related to marketing, branding, social media, business, and everything in between. And, honestly, very few of these webinars have left me with any big “ah ha” moments or really relevant and useful takeaways that I could use to be better at my job, hone my skills, or build my business. I’ve left many a webinar feeling like I wasted my time and wishing I could get that hour back. Can you relate?! ;-)

So, how would you like to attend a webinar? LOL No, really though, I’ll be co-hosting a free webinar that is sure to leave you with some relevant and en...

April 6, 2017

Now, let’s break this down to really get at why personal brand training is important for your employees and for your company. Here are seven reasons why you, as the employer, should spend time and money training your team on personal branding.

March 16, 2017

Maybe you're in the midst of a career change where you're looking for something more fulfilling. Or you might have decided to start a business so you can leave the 9 to 5 and build something of your own. Or maybe you're on the brink of being an empty nester and you're looking for direction on your next role in life and what that looks like.

February 9, 2017

A desire for a career change can have you asking what’s the first step? How do I reinvent myself into something new while not throwing away my years of experience in my current career or industry? How does what I do now translate to what I want to do? Today I’m sharing with you 10 tips, based on my experience and my knowledge of personal branding, to get you started on your road to a more fulfilling career and life. Let’s jump in!

January 25, 2017

As we launch into a new year you've probably made some kind of New Year’s resolution, even if that’s not what you call it. Whether you call it a New Year’s resolution or a goal, more than likely you have something big that you’re trying to achieve. And this something big may really push you outside your comfort zone.

You might be embarking on a new challenge like starting a business. Or maybe you’re taking on public speaking for the first time. Perhaps you’re striving for a big promotion or leadership role. Whatever the goals you've set they may seem huge and out of


I’m here to tell you that YOU are capable of so much more than you e...

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© 2019 by Diane Diaz