Does Your Brand Have Digital Laryngitis?
Don’t Lose your (Brand) Voice in the Online World
Published on Marketing Pilgrim It’s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open their wallets. And many brands have gotten really savvy at establishing and delivering a consistent brand voice in the brick and mortar world. If we each put our consumer hat on we can easily recall a specific shopping experience and certain things about