May 1, 2014

Published in Marketing Zeus

You have a great idea for a company with a unique product or service that you know will attract customers and be hugely successful.  You start out on a high note with a lot of interest and decent sales so you’re off to a great start.  Over time, as you watch your competition in action you notice they’re getting some of the customers you think you should be getting. So, you take note of the things they’re doing, promotions, advertising, pricing, among others, and you start doing some of the same things.  And it works, you get more customers, right?  Well, not exactly.  But why?  If your competitors are doing something and...

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