July 26, 2016

If you’re a business owner I know you’ve probably heard people talk about how important it is for you to differentiate what you offer from what your competitors offer. You want to stand out from the pack and really get noticed. And to do that you need to be different. Think Target versus Walmart. They offer overlapping products, such as household and beauty items along with groceries. But they each have a different appeal. Walmart is the place where you can go to save a ton of money whereas Target is known for their more stylish and cheap chic offerings. (If you’re interested in more great examples of brands that effectively differentiate from comp...

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