August 23, 2016

You might have read that headline and thought, this chick is crazy! Of course my logo is my brand, I paid a lot of money to have a cool logo designed. Well, stick with me so I can explain. Let me set the stage. You have an idea for a business. You’ve run it past some people, possibly friends or even fellow entrepreneurs, you’ve defined your ideal client, had some conversations with real people who might be your ideal client, come up with a great name, and you’re pretty sure your idea is viable. You’re ready for the next step in getting your baby off the ground and out into the world. So now you run out and hire a designer to create a really cool lo...

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