August 20, 2017

I love good commercials. As a brand geek nothing pleases my branding brain more than a commercial that makes me feel something. Whether it’s a good laugh, a good cry, or a connection to something bigger than myself, good commercials are music to my ears, and eyes. And sometimes they even inspire me. Take the recent Geico commercial that has been airing lately with the cowboy who walks the walk and talks the talk. If you haven’t seen it watch the YouTube video below for a quick laugh.

Now, not only do I love the very literal nature of the cowboy and how he narrates his motions, but I also love the universally applicable message that’s conveyed here -...

August 13, 2017

So many times when I speak with my clients and other professionals and entrepreneurs I meet, they tell me how they need to work on their personal brands because they're either starting a business or shifting careers. And then they confess that they don’t really know where to even start. It can be overwhelming to think about how your personal brand comes across in person and online, whether or not it’s working for you or against you, if your personal brand is establishing you as a thought leader, and if your personal brand will help you reach your goals. Then add in the fact that you have a presence on Facebook, LinkedIn, Twitter, Instagram, your we...

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© 2019 by Diane Diaz