beginning to build your business or you’re a recent graduate entering the marketing field you probably understand the importance of building a consistent brand and you may have begun searching the Internet for resources on how to do just that. But with so much information online about branding it can be really hard to know which websites to turn to.
Which sites are trustworthy?
Which ones are credible?
So many people and organizations online claim to be “brand experts” that it can leave you feeling intimidated and discouraged. And you might even feel like giving up!
You have a great idea for a company with a unique product or service that you know will attract customers and be hugely successful. You start out on a high note with a lot of interest and decent sales so you’re off to a great start. Over time, as you watch your competition in action you notice they’re getting some of the customers you think you should be getting. So, you take note of the things they’re doing, promotions, advertising, pricing, among others, and you start doing some of the same things. And it works, you get more customers, right? Well, not exactly. But why? If your competitors are doing something and...