June 3, 2015

Published on Marketing Pilgrim

It’s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open their wallets.  And many brands have gotten really savvy at establishing and delivering a consistent brand voice in the brick and mortar world.  If we each put our consumer hat on we can easily recall a specific shopping experience and certain things about it that demonstrate a clear brand voice – the store atmosphere, logos and colors within the store, interactions with employees, and so on.  But what happens when a brand becomes...

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