August 13, 2017

So many times when I speak with my clients and other professionals and entrepreneurs I meet, they tell me how they need to work on their personal brands because they're either starting a business or shifting careers. And then they confess that they don’t really know where to even start. It can be overwhelming to think about how your personal brand comes across in person and online, whether or not it’s working for you or against you, if your personal brand is establishing you as a thought leader, and if your personal brand will help you reach your goals. Then add in the fact that you have a presence on Facebook, LinkedIn, Twitter, Instagram, your we...

January 10, 2017

Happy New Year everyone!! Well, it’s a new year and just like me you probably have a lot of plans for yourself, your business, or your career (or all of the above!) that you want to make happen during this blank slate of a new year.

Maybe you work for a great company but you have your eye on a bigger role in the company. You really want to make an impression that you’re someone who’s up to the challenge of leading your team or running a division. You want to position yourself as someone who’s ready for more.

Maybe you just started your own business and you’re trying to get known and get the word out about who you are and what you offer. You want to c...

August 23, 2016

You might have read that headline and thought, this chick is crazy! Of course my logo is my brand, I paid a lot of money to have a cool logo designed. Well, stick with me so I can explain. Let me set the stage. You have an idea for a business. You’ve run it past some people, possibly friends or even fellow entrepreneurs, you’ve defined your ideal client, had some conversations with real people who might be your ideal client, come up with a great name, and you’re pretty sure your idea is viable. You’re ready for the next step in getting your baby off the ground and out into the world. So now you run out and hire a designer to create a really cool lo...

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© 2019 by Diane Diaz