Have you noticed yet that building your personal brand and business is easier with support from others? If you’ve been following me for awhile you know I’m always talking about the importance of getting your personal brand out into the world so you can attract the right people and opportunities that can help you grow your personal brand and business.
There’s no doubt that showing up in person and online, making connections, and growing your network will help you build your personal brand presence and grow your business. Don’t believe me? Check out this article from Entrepreneur.com How Networking Can Increase Your Business’ Net Worth.
Clearly, we all need to be putting more thought and effort into building solid connections and networks.
But, there’s another aspect of building your network that you may not be leveraging and that’s co-branding. Co-branding is when you align your brand with someone else’s brand and put out some type of offering together, like an event, a webinar, or even a product or service.
Co-branding with another business owner or entrepreneur can help both of you increase your brand visibility, build stronger credibility, and get your brand in front of a new audience that may not have otherwise seen you and your offerings.
But, there are some key things to keep in mind when you’re considering co-branding with someone. Here are my top three tips that will make for a more successful co-branding experience.
Make the first move - From time to time you may be asked by others to partner up on an offering or event. But it’s okay, and even encouraged, for you to make the first move. Take a look at your connections and network and identify complementary service providers who might be a good fit. Put another way, look for other business owners who serve the same ideal client that you serve but who you are not in competition with. Then just reach out.
Not everyone will do - Not every complementary service provider will be someone that you want to partner with. Only partner with people you know well and trust or with people who’ve come recommended by other connections whom you trust. Remember, when you co-brand with someone, their brand reputation can rub off on your brand. So choose wisely.
Let it go - Sometimes, despite your best due diligence in vetting a business owner for a co-branding opportunity, things may not play out well. It happens. You may find that the person ends up not being a good fit, that you don’t work well together, or some other more serious issue comes to light. In this case it’s totally okay to let it go (Elsa from Frozen would agree!). Don’t be afraid to end the co-branding relationship, but do so in a professional and respectful way.
Want more tips for building a clear, credible, and consistent personal brand that helps you reach your business or professional goals?
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